For small and medium businesses
Built to answer every call in seconds, and it never makes anything up.
When it doesn’t know, it says so. It will not guess at your fees or your timelines.
A demonstration · with the booking add-on
For small and medium businesses · professional practices first
Most of what your callers ask is a short list you already know by heart — when you are open, what it costs, what to bring. The answers are yours, in your words, with a named person’s approval on each one.
You already let unknown numbers ring out, because you can’t tell the new customer from the cold caller. Built to pick up for both — courteously, and without giving twenty minutes to either.
Hours, prices, what to bring. Built to say your answer, in your words or an AI translation of them, because a person approved it first.
There is no queue and no menu. Built to answer in seconds, or to say plainly that it doesn’t know. After several unanswered questions in a row, it offers to have someone ring the caller back.
Your time has a price, so the interruption costs you whether the call was worth taking or not. Built to absorb the ones that weren’t.
A call, from ring to ring-back
Built to run like this on every call. A drawing of the design, not a recording of a call.
Day or night. No menu, no keypad, no hold.
First, on every call, and it cannot be switched off.
From answers you approved, or it takes a number to ring back on — and, on Basic, why they rang.
Answering questions: Standard plan · Call-back requests: every plan
Every request, private to your business, with repeats marked.
With their number and what they rang about already in front of you.
How it works
Not a chatbot that improvises. Before any call is taken, every sentence it can say has been approved by a named person — or is an AI translation of one that was.
The questions clients actually ask — fees, hours, turnaround, parking. In your own words, the way you’d say them.
You sign it, or someone you trust does, with a date and an expiry. Not a setting, not an admin account — a person, on the record.
If a caller asks something with no approved answer, it says so and asks if there is anything else. After several unanswered in a row it offers to have someone ring them back on the number they called from — or asks them to ring back, when it has no number to use. There is no fallback wording in it.
Why it holds up
The question isn’t whether an assistant sounds good on a demo. It’s what happens the day one says something wrong.
Retract it and the line stops saying it within about two seconds. No deployment, no waiting on anyone.
Who approved it, when, in which language, whether it was translated, and when it expires. You can show a client exactly where a sentence came from.
An answer nobody has renewed stops being spoken, and the caller is told there is not one. It would rather say it has no answer than give one that is out of date.
It says so before anything else, on every call. That sentence is not a setting anyone can switch off: if it is missing, the line refuses to take calls at all.
What happens on a call
Writing and approving the answers happens before the phone ever rings. This is the call itself, end to end — no hold music, no keypad, no menu to sit through.
Before anything else. The line refuses to take calls at all if that sentence is missing — it is not a setting anyone can switch off.
No menu and no keypad. The caller just says what they rang about, in their own words — in English, Mandarin or Cantonese. Each answer was approved in the one review language your business chose; in the other languages, the caller hears an AI translation of that sentence. Mandarin and Cantonese in tests, not yet on a call from a real caller. Cantonese is an add-on, not yet on sale.
It says the one a named person signed, or an AI translation of it. There is no fallback wording for it to reach for.
It does not guess and it does not improvise. It says so plainly and asks if there is anything else. After several unanswered in a row, it offers to have someone ring the caller back and notes what they rang about, so what reaches you is a call to return — not a confident answer nobody checked. It does not write their message down for you.
Two plans, one line
Two things are the same on every plan: it says it is an AI, and it speaks only sentences a named person approved, or an AI translation of them.
What it costsBeing straight with you
A product that claims it never invents things shouldn’t oversell itself either. Here’s what it doesn’t do today, so you can decide with the real list.
What’s coming
Each of these has a written plan behind it. None has a date, none is part of a plan you can buy today, and none is on your line until it is built and tested. When one is built, it leaves this list.
Hear it yourself
Built to pick up, say it is an AI before anything else, and speak only sentences a named person approved, or an AI translation of them.
It answers as Xcelerent, the company behind Citaline. Ask it what Citaline is, or how to book a discovery call. For anything else it has no approved answer, and it is built to say so plainly rather than guess — which is the part worth hearing.
An Australian landline number. This is a demonstration on our own equipment, not a deployed service, so it is not always available. What you say on the call is turned into words, and understood, outside Australia.
Next step
We’ll go through the questions your reception answers twenty times a week, and what it would take to have them answered properly at 7pm on a Friday.
No deck. If it isn’t a fit, we’ll say so on the call.
Email the person who built it. You’ll get a reply from a human.
hello@citaline.comEarly access, by conversation — not a self-service sign-up.
What it costs