Four lists

Everything it does, and everything it doesn’t

In this order: on every call · off until you switch it on · not today · never.

Always on

On every call, with nothing to switch on

Says it is an AI, before anything else
Not a setting. If that sentence is missing the line refuses to take calls at all.
No menu, no keypad, no hold
There are no numbers to press — the software has no way to read them. Your caller just says what they rang about.
Speaks only sentences a named person approved — word for word
Not its own words about your documents — the sentence your business wrote, read out as written. If two approved answers both fit, it declines rather than picking one.
Every answer carries its approver, its date and its expiry
One named person per sentence. The approver list refuses “assistant”, “machine” and “AI” as the name of who approved it — it has to be a person.
Withdraw a sentence and it stops saying it in about two seconds
While the line is running. Nothing has to be re-installed and nobody has to wait for an update.
When nothing matches, it says so rather than guessing
Its words: “I’m sorry, I don’t have an answer for that one. Is there anything else I can help with?” There is no fallback wording for it to reach for.
Hears goodbye and stops asking
Measured against 47 Australian ways of ending a call, so it does not keep going after someone has said they’re done.
Stops rather than looping
Two separate limits — too many questions it could not answer in a row, and too long overall. It ends the call politely instead of going round again.
It keeps a record of the call, not a recording of it
What was asked and what happened is written down. The audio is not kept, and neither is a word-for-word transcript.
Writes down every question it could not answer
As a counted work list, most common first, naming which of your own rules refused each one.
You see the whole call on one screen before a caller hears it
Every step of the call laid out, with a label on each one saying what it is allowed to do. One thing to be clear about: drawing the call is how you see and approve it, not how you build it. Three things you draw actually change what happens — whether it can book a meeting, offer a callback, or mention that you’re closed. If you draw a branch, the picture records it, but the call does not follow it.

Yours to switch on

Built, and off until you switch it on

Each one waits on a decision, or a connection, from you.

Ask to be rung back
Off until you turn it on. It uses the number the phone network gives us, never digits the caller reads out — those get misheard.
Connect it to your calendar
The dialogue for offering times, confirming one and booking it is built and tested. What is not built is the link to your actual calendar, so today this is the groundwork rather than a booking service. Which calendar your business uses decides how that link gets built.
Announce a closure without being asked
Three settings: the days of the week you’re open, a list of public holiday dates, and a one-off closure that overrides both. The weekly pattern and the holiday list work out the reopening day together — shut on Christmas Day and again on the Monday after, a caller on the Friday is told you reopen on the Tuesday. All three are configuration rather than a screen, and anything left unset or unreadable means the line answers as normal rather than telling a caller you’re shut.
Read a number back one digit at a time, and wait for a yes
Nothing is done with a number a caller says out loud until they have heard it read back and said yes.

Not today

Not today — not “not yet”

None of these has a date. Naming one would be a promise rather than a description.

Transfer a live caller to a person’s phone
You can draw a transfer step, and the line will not do it — it says so plainly rather than pretending, and offers to have someone ring the caller back instead.
Rank calls by urgency, or screen out wrong numbers
There is no screening step and no urgency scoring in the product. Not switched off: not built.
Look up a customer’s account, job or file history
There is no customer register and no job or matter store, so it says it cannot see their records rather than guessing at one.
Route a caller by topic
Bookings to one person, accounts to another. Decided and not built.
Take a message in the caller’s own words
It notes what they rang about and offers to have someone ring them back on the number they called from. It does not write their message down for you.
Speak a live fact — a balance, a lodgement status
Anything that changes during the day is held back until we have built the rule for what happens when it goes out of date. A number that was right this morning is the most dangerous thing a phone line can say.

Never

It will never do these

Deliberate decisions not to build. The reasons are more useful than the features would be.

Take a card payment
Taking card details brings a whole set of banking security obligations onto a line built to keep as little as possible. The two do not belong together.
Notice that a caller is distressed
A machine that notices distress and does nothing about it is worse than one that never claimed to notice. If that matters on your line, it needs a person, not a feature.

Your side of it

Four screens, none of them a dashboard

The call What is live right now — which answers your callers can currently get, and what the line falls back on when it has none. The first screen for the same reason a pilot looks at the instruments first.
Canvas The whole call laid out, with a label on every step saying what it is allowed to do. This is where you see what your line does before a caller hears it.
Review queue Its own heading says it best: what needs a human. Answers waiting for approval, answers about to run out, and answers that already have.
Settings The handful of dials a business may turn — how many unanswered questions before it gives up, how long a call may run. Deliberately few.

Next step

A 20-minute call, and you’ll know

We’ll go through the questions your reception answers twenty times a week, and what it would take to have them answered properly at 7pm on a Friday.

No deck. If it isn’t a fit, we’ll say so on the call.

Email the person who built it. You’ll get a reply from a human.

hello@citaline.com

Early access, by conversation — not a self-service sign-up.